Message Testing
Make sure your messages are those that people want to learn more about

We learn from science that a hypothesis is the foundation of every experiment, and the results of such experimentation can result in something vastly different from what was first conceived.

When reputations, people and products are scrutinized under several different microscopes, experimentation is not an option.

Unlike most agencies, Sidney Maxwell Public Relations recommends that companies determine the value of their messages before actively engaging public relations counsel.  Using online polling and market research methodologies, we test how messages resonate with an active pool of influencers.Among the questions our testing seeks to address:

1. Do journalists and other stakeholders have a clear understanding of what you do, or your company’s point of view?
2. Is there any disconnect between what a company believes is true and what external audiences think of these same issues?
3. Is your vantage point subjective or objective?
4. Do company messages and themes communicate a value proposition?

The results of these findings help establish a tangible corporate message platform that constituents understand, and offer more concrete insights to strategic and tactical implementation of a public relations campaign. 

Let us show you the difference we have made for our clients.